Corporate Summary
Investing in WebEngine for delivering your website content to your customer's, helps overcome potential barriers in communication by reducing the cost of creating and contributing uniform content while ensuring content accuracy through approval and work flow processes. WebEngine reduces (non) technical site maintenance costs while ensuring usability and corporate branding. This document presents how any organization can realize real return on investment by using WebEngine to reduce the costs of Web content development. This paper describes:
The cost analysis of employing Webengine for your business
  • The business benefits realized by implementing WebEngine to maintain the Web content of your website.
  • Areas where organizations may see return on investment from a Web content management system.
  • Sample calculators for having Webengine to manage your web content and return on investment.
  • Business Case for managing Content with WebEngine.
The overwhelming complexity of content delivered from websites makes effective Web communication extremely expensive to achieve using manual processes. To realize the increasing benefits of online marketing, organizations need tools that increase the manageability of and reduce the cost of publishing content. WebEngine accomplishes this by providing framework tools that automate editing, authoring, approving the publishing process and providing business users with the ability to create content when they recognize a customer need for information. Our business case for suggesting WebEngine begins with explanation of cost savings generated by improved website content development and delivery processes.
WebEngine helps companies:
  • Reduce content modification costs and improve frequency of information delivery.
  • Increase website content accuracy with privilege restricted work flow and approval processes.
  • Standardize content structures, and maintain design control and branding across all the divisions of the organization.
  • Maximize effectiveness of team skills by distributing the work load viz. enabling business users to author, approve and publish their own content and technical staff to work on site infrastructure.
  • Reduce site creation, maintenance, and enterprise roll out costs by creating automated processes.
Cost Analysis:
WebEngine enables non-technical business users to author, approve and publish their own content. Traditionally, content is managed by a web master whose main responsibility is the technology, not the content of the site. WebEngine remove this inaccurate step by putting content management in the hands of the content experts. Companies have discovered that by implementing WebEngine, they can scale their technical team without adding new resources. This is accomplished by reallocation of content management tasks to the content experts, which frees technical staff to better maintain the website and build new applications when needed.
Cost Description of Cost with traditional methods Cost savings when employing WebEngine
Content Contribution
Cost to create original content and convert existing content for Web publication.
Eliminates conversion steps by placing the responsibility for content creation in the hands of the business user.
Work flow and Approval Cost to review content prior to web delivery.
Speeds the approval process by providing a preview of how the content looks and helping business users find and track changes in the content preview.
Content Updates
Cost to update content, meta data, and links to other content as required.
Enables business users to quickly make changes, determine the impact of changes, and ensure links are not broken
Dynamic content generation costs
Hardware, Software and manpower costs to purchase and maintain multiple database servers to process and generate dynamic content as and when requested by the user. (Multiple high performance database servers are needed for load balancing and generating content at acceptable speeds on the website.)
WebEngine generates all the content once a day (or day range) at off peak hours and eliminates the costs of having multiple servers generating the same content over and over again. As all the content is pre generated multiple database are not needed and one high performance database server can serve the load. (An Additional backup database server is suggested but not required.)
Increase in Website Content Accuracy, Quality, and Value
WebEngine puts business users in control of content creation, contribution, and updates and thus increases the value of the actual content on the site. Business users, who are content experts, are more likely to understand the value of accurate, relevant content than technical staff or other non-business users who are in control with traditional methods. Companies without proper content management systems may face delays in publishing new content or in correcting errors?delays that can result in lost customers or revenue. Visitors tend to lose patience quickly with a poorly performing Web site, and especially with out-of-date or slowly generated content. WebEngine offers companies an easy way to make their sites more relevant, keep content up to date and accurate, and reduce the time required to get important content available on the website.
Indirect costs Description of indirect costs with traditional methods Indirect cost savings when employing WebEngine Inaccurate
Content
Cost of making a modification to incorrect information, such as a wrong price, poor support information, or poor guidance.
Content approval process helps ensure published content is accurate and appropriate by putting content tools and control in the hands of business users who understand the needs of the business and its customers.
Untimely Content Customers require timely content to make decisions. Out-of-date content hinders them from making accurate business decisions. Out-of-date content normally happens to appear on websites where users are editing or authoring from a different interface than the one available to the visitors.
Placing responsibility for content in the hands of the business user and providing appropriate tools ensure content is up-to-date and responsive to current customer needs. Further WebEngine provides the opportunity of previewing and editing or authoring the content right from the visitors view for users with right permissions.
Irrelevant Content With traditional methods Customers are forced to filter irrelevant material to obtain relevant content. Thus customers may abandon the site, having found no relevant content. Capturing meta data in the content authoring process lets the system target content to customer content needs.
Wrong Content In traditional systems the business users have to wait for the technical users to assist them in making changes to the wrong content. Being permitted to make changes to their own content, business users can change the wrong content from any web browser they have access to.
Central Management of website structure and usability
WebEngine provides templates and site management tools that help enforce centralized control over the website and its overall image. URL management utilities of WebEngine keep the concerned informed about broken URL's and thus reduces the costs of manual link-checking and correction while improving site usability through consistency.
The traditional website model requires significant costs to maintain the structure and consistency of design. This forces organizations to impose and police strict rules and guidelines to ensure the integrity of the design, or tolerate inconsistent site navigation and broken links. The result is either higher costs for QA or reduced effectiveness to visitors.
Cost Description of costs with traditional methods Cost savings when employing WebEngine
Design and Link Management Cost to create, maintain, and enforce a standard web page design and navigation structure, and link validity. WebEngine templates developed one time manages all the design parameters and controls the layout of the output resulting in a consistent and usable website structure.
Brand Reinforcement

Websites are often the only contact from untapped/unknown segments of the market for an organization.

Inconsistent site branding creates a poor impression of a company and may result in un-initiated business.

In traditional methods, the business users who notice an inconsistency have to wait for the technical users or developers to correct the inconsistency.

Centralized control of website design out side the purview of users (generated automatically as pre-designed with WebEngine scripts) ensures the message and website design are consistent with a company’s brand and values, and a professional face is displayed to the world.

As all the templates are pre written and pre approved by the business users concerned there will be NO scope of inconsistencies.

As all the templates are pre written and pre approved by the business users concerned there will be NO scope of inconsistencies.

Centrally Manage Site Development and Deployment
WebEngine enables the developers to update website content rapidly by changing a few templates and scripts as opposed to updating each page manually. Once approved by the business users, template and content changes can easily be published on to the site giving a new look to the website or portions of it in no time. An organization can centralize its IT staff and reduce Web development costs across the organization. Alternatively, it might become frightfully expensive to update the design and logic of typical, static, (manually edited file-based) or dynamic websites. Each page/template related to that logic must be updated to reflect changes, and the Web site content cannot be updated while the logic changes are being made resulting in lost time, lowered team spirit and cumbersome revisions.
Cost Description of costs with traditional methods Cost savings when employing WebEngine
Administration Costs to maintain multiple copies of the system, set up security, manage scalability, replicate content, and manage user rights and roles across all the copies.

WebEngine can work with only one database and create the content necessary for the web site which reduces the cost of administering multiple separate servers and Websites.

WebEngine Framework provides a comprehensive set of administration tools for administering the permissions of the users determining who is responsible for what.
Application Change Cost to update existing Web applications and deploy new ones either to replace or update existing applications or to deploy Web applications in new parts of the organization. Template-based Web applications separate the content from the application so web pages can be updated and distributed without affecting the underlying content.
Deployment Cost to deploy content and Web applications created in one part of the organization to other internal and external parts of the organization. WebEngine provides a simple mechanism for controlling different interdependent templates, resources, and pages, making it easier to distribute sections of a website developed in one location to other sites.
Site Development and Maintenance ROI Calculator for Organizations currently using Static websites
The following calculation determines the specific return on investment realized by decreased costs of building and maintaining a site using WebEngine as the content management system. These decreased costs are a factor in the overall enterprise return on investment. These cost savings are realized when the real development costs of building a static site are compared to the costs of building a site with static pages published from dynamic templates and scripts.
The following equations compare the costs of developing static pages to publishing static pages from dynamic templates and scripts for technical staff. It does not include any costs of content development. The calculator provides rough estimates of costs. Note that this calculator deals with initial site building. Cost savings are also realized with the decreased maintenance costs of a template-based system.
Cost of Developing static web pages manually =
(web developer hourly pay rate * 4 hours/page) * page count
+
(web designer hourly pay rate * 2 hours/page) * page count
+
(business user hourly pay rate * 1 hour/page)* page count
+
web administrator annual pay rate
Cost of Developing web pages with WebEngine =
(web developer hourly pay rate * 8 hours/template) * template count
+
(web designer hourly pay rate * 2 hours/template) * template count
+
(business user hourly pay rate * 1 hour/template)* template count
Cost Savings =
Cost of Developing static web pages manually - Cost of Developing static web Pages with WebEngine
Site Development and Maintenance ROI Calculator for Organizations currently using Dynamic websites
The following calculation determines the specific return on investment realized by decreased costs of building and maintaining a site using WebEngine as the content management system. These decreased costs are a factor in the overall enterprise return on investment. These cost savings are realized when the real development costs of building a dynamic site are compared to the costs of building a site with static pages published from dynamic templates and scripts.
The following equations compare the costs of developing static pages to publishing static pages from dynamic templates and scripts for technical staff. It does not include any costs of content development. The calculator provides rough estimates of costs. Note that this calculator deals with initial site building. Cost savings are also realized with the decreased maintenance costs of a template-based single server system.
Cost of developing dynamic web pages =
(web developer hourly pay rate * 8 hours/template) * template count
+
(web designer hourly pay rate * 2 hours/template) * template count
+
(business user hourly pay rate * 1 hour/template)* template count
+
web administrator annual pay rate
+
Resident database administrator annual pay rate * database server count * 3 shifts
+
Technical service provider (Load balancing) annual contract rate
Cost of developing static web pages with WebEngine =
(web developer hourly pay rate * 8 hours/template) * template count
+
(web designer hourly pay rate * 2 hours/template) * template count
+
(business user hourly pay rate * 1 hour/template)* template count
+
Part time third party database administrator annual contract rate * 1 server
Cost Savings=
Cost of developing dynamic web pages - Cost of developing static web Pages with WebEngine
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